A museum tested a new audio guide in one gallery. Visitors who used it stayed longer near three displays, but the museum did not measure whether they remembered more information a week later. The first report therefore separated observed behavior from untested learning. Before the second trial, the staff shortened two explanations and added a pause after each key idea. They kept the original report so that the reason for each revision remained visible. In the second trial, visitors could explain the main idea immediately after leaving the gallery, yet the museum still scheduled a delayed check. The staff considered the review incomplete until the observation, the revised explanation, and the later check were recorded together. No final recommendation was issued before the delayed check was completed. One week later, most visitors recall the main idea, but the museum learns that the delayed check included only people who volunteered to return.